I was driving up to our family cottage on Lake Charlevoix with my brother Joe last Memorial Day weekend when I said to him, "So tell me, what exactly is it that you do?"
Joe has been a sought-after computer programmer for more than two decades (though he's still in his 30s). He'd spent several years in the video game world before landing on an "elite team" at Facebook that had something to do with artificial intelligence and virtual reality. I knew he lugged around this thing called an Oculus Rift, but beyond that, I really had no idea what my brother did for a living. His response, "I program Medium. It's like Adobe Photoshop for virtual reality. In five years, I think all 3D sculpture will be made with this program."