SEO for writers

Why Every Writer Should Have a Basic Understanding of SEO

To many writers, search engine optimization is something their editors will take care of. To some, SEO is the enemy of good writing—a practice that demands keywords be stuffed into your carefully crafted sentences and paragraphs. Both are wrong.

Search engine optimization is the practice of presenting your online work in a way that shows search engines like Google and Yahoo that it is valuable to readers, thereby positioning it high in search results. It is a practice that applies to every website on the Internet, from huge media outlets to your personal website.

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angel wing cookies Žagarėliai

Making Angel Wings with Teta

So many of our memories are rooted not in sights and experiences, but in smells and tastes—especially around the holidays. When I think of my Grandma Klara, I immediately think of koldūnai stuffed with blueberries, the combined joy and dread of eating greasy potato pancakes on a hot Florida day, and the smell of day-old kugelis frying in butter. The only thing my grandmother was more enthusiastic about than cooking was getting us to eat.

But when I think of Teta Marija, my grandmother’s older sister, there’s only one food that comes to mind: angel wings. While she made them year round, a special treat whenever we came to visit, they were available in abundance around the holidays.

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march 11

Lietuva Mano Širdyje (Lithuania In My Heart)

I remember my father telling me that the Grand Duchy of Lithuania was once the greatest country in Europe, extending from the Black Sea to the Baltic Sea. It was in the fifteenth century—but I was too young to understand that. One Sunday when I was twelve, at my grandparents' church in Southfield, he bought me a little gold pin with the American flag flying opposite the Lithuanian tricolor. He told me that the colors of the Lithuanian flag—geltona, žalia, raudona—represent Lithuania's golden fields, its forests, and the blood that has been shed for the Fatherland. It doesn't sound so melodramatic in Lithuanian. I had always been aware of my heritage on both sides of the family, but from that day I began to identify myself as being something other than American.

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A very happy greeting before the women's GS.

I Speak Original Lithuanian

Even before I left for Sochi, Lietuvos Rytas television journalist Rita Stankevičiūtė contacted me to ask if I'd mind giving an interview. Of course I never mind the chance to promote my skiers, and I quickly agreed. And then she asked me, "Do you speak Lithuanian?" Sure I said, I just can't write very well.

Off to Sochi we went, and up to Rosa Khutor on a sloppy Tuesday morning to watch the women's giant slalom. Rita found me after the race, pointed a camera in my face, and asked me if I was ready. The fruits of that interview appeared in a segment titled "Olympic Fever."

After the interview, I told Rita, still speaking Lithuanian, "I'm so embarrassed for my Lithuanian. You know, I really learned it from the kids."

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From Russia with Olympic Love, Pride, and Hot Dogs

From Russia with Olympic Love, Pride, and Hot Dogs

In Sochi, we measured everything in hot dogs. The concessions inside the Olympic venues were limited, to say the least, and the hot dogs were the most appealing. A “classic” hot dog with ketchup, mustard, and mayonnaise was 150 rubles. The specialty hot dogs, which included the “Brooklyn,” covered in melted cheese product and bits of bacon, and the “Manhattan” with ketchup, mustard, and mayonnaise, as well as fried onion bits and pickles, cost 200 rubles. Because it's extremely difficult to comprehend that an American hot dog covered with baked beans (the “Boston”) could cost over $6 in Russia, we simply ignored the conversion rate and measured the world in specialty hot dogs.

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Jenn Virskus Aspen World Cup

My Road to Sochi Goes Through Vilnius

My parents taught me how to ski. We spent many winter weekends on the slopes of Northern Michigan, went to Colorado every spring, and I loved to watch ski racing in the Olympics. I remember Tommy Moe’s gold medal in the men’s downhill in Lillehammer (I was teaching a young cousin how to ski that day), but I don’t remember the first Olympics I watched—like skiing, it is something I’ve just always done.

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chicago mac

The Mac Races, Part 2: Chicago to Mackinac

I stood in front of Union Station with my "Lietuva" duffel bag on my back, my foul weather gear hung neatly on a hanger thrown over my shoulder, feeling like a seasoned veteran. Sure, I had never done the Chicago Yacht Club's annual Race to Mackinac, but I had just sailed up Lake Huron. I was experienced.

That evening at dinner, I regaled my cousins with stories of sailing under star-filled skies and searching for wind in the fog. And, I answered as nonchalantly as I could the most commonly asked questions, "How did you get on this boat?"

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