jennifer virskus zmones

Chasing My Olympic Dream

Žmonės is the People magazine of Lithuania (the name even means "people.") I don't know how they found out that I was going to South Korea to support my Kalnų Ereliai skier Ieva Januškevičiūtė in her second Olympics (I really should have asked) but a few weeks ago I got a request in my inbox for an interview. Of course, I agreed (who doesn't want to be in People magazine?) And just a couple of days before I took off for Seoul, the issue came out on the newsstands. 

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tribute to warren miller

Thank You for the Memories: A Tribute to Warren Miller

Warren Miller didn’t teach me to love skiing; my parents did that when they put me on skis at an age before I can remember. But my parents also taught me to love Warren Miller. And what Warren Miller taught me, sitting in the cafeteria at Boyne Mountain cold and wet and happy, with a hot chocolate in my small hands, neck craned, eyes glued to the big screen, was how far my skis could take me.

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Mark Landkamer Art

SEO Projects: Working with Artist Mark Landkamer

My goal for my article Step-by-Step SEO for Artists in the August/September 2017 issue of Professional Artist magazine was to present a handful of tips that artist could easily implement themselves that would help be found in a Google search. Just a few days after the article came out, I got an email from artist Mark Landkamer letting me know how impressed he was with my article.

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step by step SEO for artists professional artist

Step-by-Step SEO for Artists in Professional Artist Magazine

The vast majority of my writing is published exclusively online, so when Professional Artist magazine asked me to write an article about the business of art, I jumped at the chance. At the time, I was right in the middle of designing a new Squarespace website for my aunt, figurative and landscape artist Danute Mahady. As we went through the process together, I realized there are a few things specific to how an artist would optimize their website. So I pitched Professional Artist an article on search engine optimization best practices especially for artists.

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SEO for writers

Why Every Writer Should Have a Basic Understanding of SEO

To many writers, search engine optimization is something their editors will take care of. To some, SEO is the enemy of good writing—a practice that demands keywords be stuffed into your carefully crafted sentences and paragraphs. Both are wrong.

Search engine optimization is the practice of presenting your online work in a way that shows search engines like Google and Yahoo that it is valuable to readers, thereby positioning it high in search results. It is a practice that applies to every website on the Internet, from huge media outlets to your personal website.

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angel wing cookies Žagarėliai

Making Angel Wings with Teta

So many of our memories are rooted not in sights and experiences, but in smells and tastes—especially around the holidays. When I think of my Grandma Klara, I immediately think of koldūnai stuffed with blueberries, the combined joy and dread of eating greasy potato pancakes on a hot Florida day, and the smell of day-old kugelis frying in butter. The only thing my grandmother was more enthusiastic about than cooking was getting us to eat.

But when I think of Teta Marija, my grandmother’s older sister, there’s only one food that comes to mind: angel wings. While she made them year round, a special treat whenever we came to visit, they were available in abundance around the holidays.

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march 11

Lietuva Mano Širdyje (Lithuania In My Heart)

I remember my father telling me that the Grand Duchy of Lithuania was once the greatest country in Europe, extending from the Black Sea to the Baltic Sea. It was in the fifteenth century—but I was too young to understand that. One Sunday when I was twelve, at my grandparents' church in Southfield, he bought me a little gold pin with the American flag flying opposite the Lithuanian tricolor. He told me that the colors of the Lithuanian flag—geltona, žalia, raudona—represent Lithuania's golden fields, its forests, and the blood that has been shed for the Fatherland. It doesn't sound so melodramatic in Lithuanian. I had always been aware of my heritage on both sides of the family, but from that day I began to identify myself as being something other than American.

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A very happy greeting before the women's GS.

I Speak Original Lithuanian

Even before I left for Sochi, Lietuvos Rytas television journalist Rita Stankevičiūtė contacted me to ask if I'd mind giving an interview. Of course I never mind the chance to promote my skiers, and I quickly agreed. And then she asked me, "Do you speak Lithuanian?" Sure I said, I just can't write very well.

Off to Sochi we went, and up to Rosa Khutor on a sloppy Tuesday morning to watch the women's giant slalom. Rita found me after the race, pointed a camera in my face, and asked me if I was ready. The fruits of that interview appeared in a segment titled "Olympic Fever."

After the interview, I told Rita, still speaking Lithuanian, "I'm so embarrassed for my Lithuanian. You know, I really learned it from the kids."

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