To many writers, search engine optimization is something their editors will take care of. To some, SEO is the enemy of good writing—a practice that demands keywords be stuffed into your carefully crafted sentences and paragraphs. Both are wrong.
Search engine optimization is the practice of presenting your online work in a way that shows search engines like Google and Yahoo that it is valuable to readers, thereby positioning it high in search results. It is a practice that applies to every website on the Internet, from huge media outlets to your personal website.