The vast majority of my writing is published exclusively online, so when Professional Artist magazine asked me to write an article about the business of art, I jumped at the chance. At the time, I was right in the middle of designing a new Squarespace website for my aunt, figurative and landscape artist Danute Mahady. As we went through the process together, I realized there are a few things specific to how an artist would optimize their website. So I pitched Professional Artist an article on search engine optimization best practices especially for artists'.
To many writers, search engine optimization is something their editors will take care of. To some, SEO is the enemy of good writing—a practice that demands keywords be stuffed into your carefully crafted sentences and paragraphs. Both are wrong.
Search engine optimization is the practice of presenting your online work in a way that shows search engines like Google and Yahoo that it is valuable to readers, thereby positioning it high in search results. It is a practice that applies to every website on the Internet, from huge media outlets to your personal website.